Privacy Policy

The controller of the personal data of the online shop is MTÜ Eesti E-kaubanduse Liit (registry code 8027239), located at  Peterburi tee 81, Tallinn, phone +372 538 89594 and e-mail info@e-kaubanduseliit.ee. 

Estonian E-commerce Association transmits the personal data for making payments to the authorized processor Maksekeskus AS.

Which personal data are processed? 

name, phone number and e-mail address; 

delivery address; 

bank account number; 

cost of goods and services and data related to payments (purchase history); customer support data; 

IP address. 

For which purposes are personal data processed? 

Personal data is used to manage the customer’s orders and to deliver goods. 

Purchase history data (date of purchase, goods, quantity, customer data) are used to put together  an overview of the goods and services purchased, to analyse customer preferences and, among  other things, for the purposes of resolving consumer disputes. 

The bank account number is used to reimburse payments to the customer. 

Personal data such as the e-mail address, telephone number and name of the customer are  processed to handle any issues relating to the provision of goods and services (customer support).  E-mail is also used in order to forward invoices and the telephone number is used to notify the  customer about their goods arriving in the parcel locker. 

The IP address or other online identifiers of users of the online shop are processed for the provision  of the online shop as an information society service and for web use statistics. 

Legal basis

The purpose of processing personal data is to fulfil the agreement entered into with the customer  (managing the customer’s orders, delivery, returning goods and reimbursing payments). 

Personal data are processed in order to fulfil legal obligations (e.g. for accounting). 

The processing of personal data, i.e. the collection of purchase history data for the purposes of  resolving potential consumer disputes, is necessary due to the controller’s legitimate interest. 

Recipients of personal data 

Name, telephone number and e-mail address are forwarded to the transport service provider  selected by the customer. If the goods are delivered by a courier, the customer’s contact details, as  well as their address, are forwarded to the courier. 

If an outside service provider handles the accounting for the online shop, the personal data is  forwarded to that service provider to perform the accounting operations. 

Personal data may be forwarded to IT service providers if this is needed to ensure the functionality  of the online shop or to host data. 

Security and access to data 

Personal data are stored in the servers of Hetzner Gmbh, which are located on the territory of a member state  of the European Union or states of the European Economic Area. Data may be forwarded to states  whose level of data protection is sufficient according to the European Commission or to a company  of a third state to which a safeguard specified in articles 46 or 47 or in subsection 49 (1) of the  GDPR has been applied.

Personal data can be accessed by the staff of the online shop in order to resolve technical issues  related to the use of the online shop and to provide customer support. 

The online shop applies the relevant physical, organisational and IT security measures in order to  protect personal data from accidental or unlawful destruction, loss, amendment or unauthorised  access and disclosure. 

Personal data are forwarded to processors (e.g. the transport service provider and data hosts) on  the basis of contracts between the online shop and processors. Upon processing data, the processors  are obliged to ensure the relevant safeguards in accordance with article 28 of the GDPR. 

Access to and rectification of personal data 

Personal data can be accessed and rectified via the online shop’s user profile or customer support.  If a purchase is made without a user account, personal data can be accessed via customer support.  If the request to access personal data has been submitted electronically, the information will also  be provided via commonly used electronic means. 

Withdrawal of consent 

If personal data are processed with the customer’s consent, the customer has the right to withdraw  their consent by making relevant changes in the user account’s settings or by notifying customer  support via e-mail. 

Storage 

Personal data are erased upon deleting the online shop’s customer account, except for the personal  data (purchase history) which are necessary for accounting or to resolve consumer disputes. 

In the event of disputes regarding payments and consumer disputes, personal data are stored until  the claim is settled or the limitation period expires. 

The personal data in original accounting documents is stored for seven years.

Restriction

If the data are incorrect, incomplete or processed unlawfully, the customer has the right to request  the restriction of the processing of their personal data. 

Objections 

The customer has the right to submit objections regarding the processing of their personal data if  they have a reason to believe that there is no legal basis to process their personal data. 

Erasure 

For the erasure of personal data, customer support should be contacted by e-mail. Requests for  erasure are responded to within one month and the period of erasure is specified. The response to  the request will also indicate which personal data will not be erased, on which legal basis and why. 

Transfer 

Requests to transfer personal data submitted via e-mail are responded to within one month.  Customer support identifies the person and indicates which personal data is to be transferred. 

Direct marketing messages 

The e-mail address and telephone number are used to send direct marketing messages if the  customer has consented to receiving such messages. If the customer does not wish to receive direct  marketing messages, they should select the relevant link at the footer of the e-mail or contact  customer support. 

Where personal data are processed for direct marketing purposes (profiling), the customer has the  right to object at any time both to the initial and further processing of their personal data, including  profiling related to direct marketing, by notifying customer support thereof via e-mail.

Resolution of disputes 

Disputes concerning the processing of personal data are settled through customer support (phone +372 538 89594 and e-mail info@e-kaubanduseliit.ee). The supervisory authority is the Estonian Data Protection Inspectorate  (info@aki.ee).